Art, Fashion and Glamour. The much-awaited collaboration of one of the country’s leading Women’s Fashion Brand KAMISETA and Heart Evangelista was launched yesterday at Manila House in BGC. The clothing collection was called LMxKamiseta (Love Marie x Kamiseta). The collections feature her art and personal style, making this collection really close to her heart. All these were transformed into Kamiseta’s stylish, chic and timeless pieces that the brand is known for.
Hosted by Tim Yap and graced by fashion and art enthusiasts, fans, the press and VIP guests; the runway was transformed into a stunning and enchanting floral garden with glass flooring then resembles flowing water. Heart opened the program by telling the story behind the collaboration and the inspiration behind her paintings turned into classic beautiful fashion pieces. She shared that this is entirely new to her and as an artist, sharing her art to the world through fashion was initially beyond her imagination.
Her moving speech was followed by the fashion show featuring models wearing the entire LMxKamiseta collection. Heart’s colorful and tastefully designed prints on the tops and skirts perfectly blended with other KAMISETA pieces from to balance the overall ensemble. Completely overwhelmed and grateful, at the end of the show; Heart graced the stage one last time and was congratulated by Ms Cris Roque, owner of the brand. Her husband Chiz Escudero also surprised her with another bouquet of roses as she took the final walk to thank the fans and the guests. The fashion show was also mirrored online for all the local and international fans to see.
After the runway show, the limited edition collection was sold in a separate room where the guests from the launch shopped for the LMxKamiseta pieces they love. Along with this, the online website of Kamiseta started to sell the collection online which immediately sold out. The collection only has limited pieces because the brand wants to preserve how unique each design is.
Overall this collaboration was a full blown success and the team behind the event and collection is honored and ecstatic to bring out what they’ve always wanted to do, to inspire ladies through timeless and chic fashion as they live with grace, power and beauty.